Sponsored Posts in Third Party Clients

On the official website of the messenger an announcement has appeared regarding the display of sponsored messages in third-party Telegram applications.

Developers using the Telegram API must maintain and start displaying official sponsored posts correctly in their apps by January 1, 2022.

Using the Telegram API will continue to be free for all developers. The rules regarding monetization in third-party applications remain the same: developers are allowed to monetize their efforts through their own advertising or other legal means, provided that all monetization methods used in their applications are clearly mentioned in their app store descriptions.

If the rules are ignored, Telegram will disable applications that violate them.

Sponsored messages in third-party apps

Telegram continues to grow worldwide, in part thanks to third-party apps using the Telegram API. To cover the increasing costs that come with this growth, Telegram added sponsored messages – a paid privacy-friendly way to promote bots and channels.

Third-party developers using the Telegam API are required to support and properly display official sponsored messages in their apps by January 1, 2022. Unfortunately, Telegram cannot financially sustain third-party apps that do not display sponsored messages and they will have to be disconnected.

Telegram's API usage will continue to be free of charge for all developers. The rules regarding monetization in third-party apps remain the same: developers are allowed to monetize their coding efforts through advertising of their own or other legitimate means, provided that all the methods of monetization used in their apps are prominently mentioned in their app store descriptions.

Credit: @tginfo 

Telegram advertising platform will exclude state channels

Pavel Durov stated that the messenger will not place advertisements on the channels of officials and government organizations. "We are now excluding the channels of state officials and governmental organizations from the ad platform."

It was temporary, we are now excluding the channels of state officials and governmental organizations from the ad platform. - Durov

Sponsored messages requirements in Telegram

A Russian channel called Durov's Code found out about upcoming requirements for sponsored messages in Telegram. The rules are going to be distinctively strict and are aimed to allow only high quality promotions.

Advertising requirements:

• Sponsored messages can contain only text.
• Maximum post length — 160 symbols.
• The post mustn't contain external links.
• Only a single post per channel which is going to be displayed at the bottom after reading all the recent posts of the channel.
• Moderation rules and requirements will be way more strict compared to other platforms.